Brand Activation Manager (Project Management)

TL;DR

Brand Activation Manager (Project Management): Managing logistical and executional reality of complex brand campaigns for high-stakes digital content with an accent on legal compliance, physical logistics, and on-set client management. Focus on stabilizing production chaos, enforcing data integrity, and ensuring all contractual deliverables are captured in unscripted environments.

Location: Must be based in the US. Preferably based in Greenville, NC (onsite 5 days/week); virtual-only options available for candidates based in NYC or LA.

Company

A multifaceted media and entertainment company founded by Jimmy Donaldson (hirify.global), revolutionizing digital content creation and philanthropic impact at a global scale.

What you will do

• Track campaign elements from pre-production through final wrap using Monday.com to ensure all deliverables are met.
• Manage physical production logistics, including product deliveries to set, prize fulfillment, and inventory tracking.
• Handle legal compliance for sweepstakes and contests, including official rules, affidavits, and FTC/COPPA requirements.
• Collect and validate performance data using Google Analytics and Viewstats to maintain a central KPI database.
• Act as the primary on-set backup for Brand Activation Leads, managing client hospitality and troubleshooting issues under pressure.
• Utilize AI tools (Gemini, ChatGPT) to optimize administrative workflows and asset management.

Requirements

• 4-6 years of experience in project management or production within high-volume digital media or entertainment.
• Proven ability to manage complex timelines with 50+ simultaneous deliverables.
• Expert proficiency in Monday.com and Google Slides, with data fluency in Google Analytics.
• Deep understanding of digital advertising constraints on YouTube, Instagram, and TikTok.
• Must hold a valid U.S. driver’s license and be willing to drive for production needs.
• Ability to work in-office five days per week (for NC-based candidates) with flexibility for weekend and irregular hours.

Culture & Benefits

• Competitive salary and 401k plan with Safe Harbor company-matching.
• Comprehensive medical (Blue Cross Blue Shield), dental, vision, and company-paid life insurance.
• Company contributions to Health Savings Accounts (HSA).
• Flexible vacation policy and paid company holidays.
• Company-provided technology package.
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days.