Brand Manager (Ecommerce)

TL;DR

Brand Manager (Ecommerce): Driving the strategic development and execution of the brand identity for a meal-kit service with an accent on high-impact innovation and product expansion. Focus on leading creative campaigns, leveraging AI for consumer insights, and optimizing customer touchpoints across all channels.

Location: Hybrid in Sydney (Office 2-3 days a week)

Company

A versatile meal solution provider delivering thousands of high-quality meal kits across Australia each week.

What you will do

• Shape and execute long-term brand strategy grounded in consumer insights and business objectives.
• Lead Australian creative campaigns to ensure messaging resonance and drive growth across all channels.
• Partner with the Culinary team to launch menu innovations and optimize UX messaging for commercial success.
• Coordinate quarterly brand campaign calendars and manage production budgets for maximum ROI.
• Oversee the design of physical customer touchpoints, including box artwork and packaging.
• Utilize AI-driven approaches and data analytics to run effective test-and-learn cycles for campaign optimization.

Requirements

• Must be based in Sydney and available to work from the office 2-3 days per week.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 4-7 years of experience in brand management within retail, grocery, consumer goods, or e-commerce.
• Ability to adjust schedule for overlap with European teams (typically 1-2 evenings per week).
• Working knowledge of AI tools and Large Language Models (LLMs) applied to marketing effectiveness.
• Strong stakeholder management and verbal/written communication skills.

Nice to have

• Experience integrating AI into marketing workflows for insights, creative development, or testing.
• Previous experience working with culinary or food-related brands.
• Experience in a global business with a matrix organizational structure.
• Postgraduate qualifications in Marketing or Business Administration.

Culture & Benefits

• Discounted meal boxes and access to an in-office test kitchen.
• Extra 6 days of annual leave on top of standard entitlements.
• 5 paid training days per year for professional development.
• Well-being support through Sonder and a generous parental leave scheme.
• High-autonomy environment with flat hierarchies and a diverse global team.