Customer Marketing Manager (B2B SaaS)

TL;DR

Customer Marketing Manager (B2B SaaS): Driving retention, expansion, and advocacy across the customer base with an accent on customer engagement and lifecycle marketing. Focus on building customer advocacy programs, executing cross-sell/upsell campaigns, and managing customer advisory boards.

Location: Must be based in London, Munich, or Prague

Company

A unified customer engagement platform empowering over 20,000 brands to revolutionize digital and social customer experiences through AI and unified analytics.

What you will do

• Drive customer engagement, retention, and expansion in collaboration with Marketing, Customer Success, Sales, and Product teams.
• Develop and execute programs to increase platform adoption and ensure customers realize long-term value.
• Launch campaigns and initiatives to support cross-sell and upsell opportunities.
• Scale the customer advocacy program, including managing case studies, testimonials, and reference management.
• Establish and manage customer advisory boards to ensure feedback informs product direction.
• Oversee the end-to-end execution of customer-focused events and regional activations.

Requirements

• 3+ years of experience in customer marketing or lifecycle marketing within B2B SaaS.
• Proven track record of building and executing marketing campaigns to drive retention and expansion.
• Experience with Salesforce, Marketo, and other customer marketing platforms.
• Strong communication and project management skills.
• Ability to work cross-functionally with Sales, CS, and Product Marketing stakeholders.
• Must be based in London, Munich, or Prague.

Culture & Benefits

• International, fast-paced growth environment working with the world's biggest brands.
• Unlimited PTO.
• Enhanced family and parental leave.
• Agile and open-minded culture with high levels of trust and flexibility.
• Opportunities for professional growth and exposure to cutting-edge technologies.