Digital Demand Generation Manager (Maternity Cover) (SaaS)

TL;DR

Digital Demand Generation Manager (SaaS): Planning and executing digital demand generation strategy across web, search, paid media, and ABM channels with an accent on optimizing the digital buyer journey and generating high-quality intent-based leads. Focus on SEO/GEO strategies, multi-channel campaign execution, performance analytics, and cross-functional collaboration with product marketing and sales.

Location: Remote in UK or US

Company

Leading provider of cloud-native, AI-native billing and monetization software for enterprises with complex subscription and usage-based models in telecommunications, technology, media, and finance.

What you will do

• Own and optimize the Aria website to improve engagement and conversion across the buyer journey.
• Manage SEO and GEO strategy, developing search-optimized and AI-discoverable content with agencies and internal teams.
• Plan and execute digital advertising campaigns across search, social, and ABM platforms like Google, LinkedIn, and ZoomInfo.
• Develop and run ABM programs targeting key accounts and buying groups.
• Produce digital marketing copy for website, landing pages, emails, and social media; identify and address content gaps.
• Track campaign performance with data-driven insights, optimize based on pipeline contribution, and build reporting dashboards with Marketing Operations.

Requirements

• 5+ years in B2B demand generation or digital marketing, ideally in SaaS or enterprise software
• Experience managing multi-channel digital campaigns including paid media, SEO/GEO, and ABM
• Experience with Generative Engine Optimization (GEO) and AI-driven search discovery
• Strong analytical skills for interpreting marketing performance data
• Excellent written communication skills and attention to detail
• Ability to collaborate cross-functionally with marketing, product, sales teams, and leadership

Culture & Benefits

• Highly cross-functional role working with Product Marketing, Content Marketing, Community Influence, Marketing Operations, and external agencies.
• EEO employer pursuing diverse workforce.