Copywriter (Direct Response)

TL;DR

Copywriter (Direct Response): Crafting high-performing copy for healthcare, home services, and charity sectors in North America with an accent on conversion rates, CTR, and multi-channel alignment. Focus on optimizing landing pages, emails, and blogs using SEO and AI tools to drive measurable campaign success.

Location: Remote (Must be based in Colombia). Work timings: 9 am-5 pm EST (Monday-Friday)

Company

A marketing services agency with over 17 years of experience helping clients in the US and Canada succeed through premium marketing strategies.

What you will do

• Write and edit high-performing direct response copy for websites, landing pages, social media, and email campaigns.
• Develop content for diverse sectors including healthcare, home services, and charities.
• Collaborate with marketing strategists and designers to optimize campaign performance.
• Analyze and optimize copy based on conversion rates, CTR, and engagement.
• Utilize SEO and AI tools to streamline content production while maintaining quality.

Requirements

• 3+ years of hands-on experience as a copywriter or editor, ideally in a digital marketing agency.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Professional-level written and spoken English.
• Must be based in Colombia.
• Availability to work 9 am-5 pm EST (Monday-Friday).

Culture & Benefits

• Fully remote work environment.
• Competitive salary with annual reviews.
• Professional equipment budget.
• Access to premium training programs and a comprehensive internal knowledge base.
• Access to cutting-edge SEO and Analytics tools.
• Long-term stability in a company established since 2008.