Copywriter (Ecommerce)

TL;DR

Copywriter (Ecommerce): Localizing and creating high-converting marketing and product content for the UK market with an accent on British English nuances and AI-enhanced workflows. Focus on driving CTR and conversion across paid social, email, SEM, and web surfaces.

Location: Must be based in London and work 4 days in office

Company

hirify.global is a direct-to-consumer retail tech company disrupting the industry through AI, analytics, and sustainable manufacturing.

What you will do

• Write compelling copy for paid social, email, push, SMS, print, and catalogues to drive CTR and conversions.
• Collaborate with creative teams to audit assets and leverage AI for brand-aligned translations.
• Develop SEM-based copy in partnership with paid search teams.
• Localize website and app content across home, product, and collection pages.
• Manage weekly localization of 50-100 assets for product launches and seasonal campaigns.
• Maintain a consistent, minimal, and elevated brand tone across all UK channels.

Requirements

• 3-5 years of UK English copywriting experience.
• Deep understanding of British English and local nuances.
• Experience in fashion, home, or lifestyle ecommerce.
• Ability to work in a fast-paced environment.
• Based in London with a 4-day in-office requirement.

Nice to have

• English SEM copywriting background.
• Experience with Smartling and Iterable.

Culture & Benefits

• Mission-driven team reshaping the retail industry through sustainability and radical price transparency.
• Collaboration with world-class talent from top-tier companies like Stanford GSB, Nike, and McKinsey.
• Fast-paced, innovation-led environment utilizing AI tools to scale creativity.