Senior Creative Marketing Manager (Gaming)

TL;DR

Senior Creative Marketing Manager (Stumble Guys): Architect the Stumble Guys brand across mobile, console, and third-party platforms with an accent on GTM strategy, ASO optimization, and cross-functional alignment. Focus on crafting narratives for releases, managing IP relationships, and driving store conversions through data-informed improvements.

Location: ES - Barcelona, Spain

Company

hirify.global is a leading global video game company with hits like MONOPOLY GO!, Pokémon GO, and Stumble Guys, operating across mobile, PC, and console.

What you will do

• Define GTM strategy for releases, lead brainstorms, and align cross-functional teams on branding and execution.
• Build and maintain Stumble Guys franchise consistency across mobile, console, and third-party platforms.
• Craft console marketing strategies, curate visual/copy content, and optimize store presence.
• Develop strategic ASO framework, analyze listings, and propose improvements for icons, screenshots, and descriptions.
• Manage relationships with external IP partners and scope creative workflows for collaborations.
• Lead cross-functional stakeholders, provide feedback, and ensure brand quality across outputs.
• Analyze data to identify trends, inform strategies, and measure marketing impact.
• Manage marketing roadmap execution, budgets, and timely deliverables.

Requirements

• Excellent command of English (non-negotiable)
• Ample experience in brand, creative/digital marketing, and product marketing with proven track record in global brands.
• Strong execution skills to design and implement strategies flawlessly.
• Excellent communication for managing diverse stakeholders.
• Ability to multitask in high-pressure live-ops environment.
• Gaming industry experience highly preferred, including production cycles and F2P knowledge.
• Analytical skills to turn data into actionable insights and stay on top of digital trends.

Nice to have

• Experience with CRM strategies and organic growth tactics.

Culture & Benefits

• Fast-paced, cross-functional environment with collaboration across Community, UA, Product, and Creative teams.
• Commitment to diversity, inclusion, and equal opportunities.
• Global operations across four continents.