Brand Manager III (Gamedev)

TL;DR

Brand Manager III (Gamedev): Leading the strategy, creation, and deployment of brand experiences for the Riftbound TCG in the EMEA region with an accent on localized activations and community-driven competition. Focus on translating global briefs into culturally relevant campaigns, managing GTM strategies for new releases, and scaling brand resonance across physical and digital touchpoints.

Location: Must be based in London, Berlin, Paris, or Barcelona

Company

hirify.global is a leading game developer focused on creating player-centric experiences and fostering long-lasting fandom through innovative gaming products.

What you will do

• Translate global brand and campaign briefs into culturally relevant activations for priority EMEA markets.
• Own end-to-end planning and execution of GTM strategies for new set releases, product launches, and language expansions.
• Collaborate with influencer, community, and social teams to ensure consistent brand expression across all touchpoints.
• Define success metrics tied to game KPIs and identify new marketing opportunities based on player insights.
• Partner with the UVS Europe team to support brand positioning and organized play growth in EMEA.
• Manage EMEA budget spends in collaboration with global publishing, legal, and finance teams.

Requirements

• Must be based in London, Berlin, Paris, or Barcelona
• 5+ years of experience in brand strategy, channel strategy, or equivalent agency experience.
• Deep passion for and familiarity with TCGs, including the competitive scene and community culture.
• Proven ability to lead cross-functional campaigns from strategy through to execution.
• Experience managing external creative agencies and local vendors, including briefing and quality control.
• Strategic mindset with the ability to translate global goals into localized tactics.

Nice to have

• Prior professional experience working with TCG games and companies.
• Understanding of TCG development and distribution processes.
• Experience leading multi-market campaigns across the EMEA region.
• Knowledge of media, programmatic advertising, and user acquisition.

Culture & Benefits

• Player-first mission that drives every decision and creative process.
• Collaborative environment that embraces diversity and rewards imagination.
• Focus on high-impact creative work centered around "showing" vs "telling".
• Empowered team culture where unique perspectives are valued and encouraged.