Activation Marketing Specialist

TL;DR

Activation Marketing Specialist (B2C): Driving product adoption and engagement for employee benefits platform with an accent on user activation strategies, performance metrics, and tailored launch plans. Focus on designing and delivering webinars, on-site training sessions, and communication initiatives for client rollouts.

Location: Hybrid in Madrid, Spain. Occasional travel outside Madrid required.

Company

Global player in employee benefits and engagement operating in 31 countries with solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

What you will do

• Design and deliver activation actions including webinars and on-site training for client launches to engage employees with Cobee by hirify.global product.
• Monitor key activation metrics for launched accounts and develop strategies to meet performance objectives.
• Create customized launch and communication plans for key accounts to ensure smooth rollouts.
• Produce communication materials for new product features adapted to different user profiles.

Requirements

• Spanish and English advanced.
• Bachelor's or Master's in Marketing, Communication, Sales, Advertising or related field, or equivalent experience.
• At least 1 year in user-facing initiatives or B2C marketing campaigns.
• Comfortable with live communication in webinars and in-person sessions.
• Proactive mindset, strong organizational and collaboration skills.

Nice to have

• Experience interacting directly with end users.

Culture & Benefits

• Multicultural, fast-paced, innovative environment emphasizing wellbeing and work-life balance.
• Inclusive workplace celebrating diversity and equal opportunities.
• Meaningful impact on employee benefits, local communities, and sustainability.

Hiring process

• Video call or face-to-face with Recruiter.
• Video call with Activation Marketing Team Lead.
• Face-to-face presentation of challenge with Team Lead and B2C Marketing Manager.
• Video call with HRBP.