Regional Sales Manager - New York

TL;DR

Regional Sales Manager (New York): Managing and growing assigned territory by increasing product volume, expanding distribution, and establishing relationships with key retailers, wholesalers, and distributors with an accent on field sales execution, in-store merchandising, and strategic territory growth. Focus on driving retailer engagement, implementing trade marketing initiatives, and conducting data-driven SWOT analyses to identify opportunities.

Location: Hybrid (New York, New York, US)

Company

Original brand bringing kratom-based botanical blends to market, defining the natural performance category with over 700 million servings sold nationwide.

What you will do

• Execute sales strategies to increase volume, expand distribution, and add new retail/wholesale partners.
• Grow distribution across wholesalers, sub-distributors, DSDs, and alcohol beverage networks.
• Visit key accounts to drive product placement, promotional activity, and in-store execution.
• Drive retailer engagement through education, insights, and promotional support.
• Develop relationships with distributor teams and retail partners to align on sales goals.
• Conduct territory analyses, track data, and communicate insights to leadership.

Requirements

• 3+ years of field sales experience, preferably in CPG, spirits, tobacco, or alternative beverages
• Strong understanding of DSD sales models, wholesaler networks, and independent retailer operations
• Proficiency in sales technologies, CRM software, and data analytics tools
• Excellent relationship-building and negotiation skills
• Bachelor’s degree or equivalent experience preferred
• Ability to thrive in fast-paced, startup-like environment

Culture & Benefits

• Autonomy and ownership from day one with clear goals and support to win
• Aggressive base salary, performance-based bonus, full medical benefits
• Equity/options after 90 days
• Opportunities for rapid advancement in role, function, and pay
• Fast-paced environment focused on performance and upward mobility