Digital Marketing Specialist (B2B)

TL;DR

Digital Marketing Specialist (B2B/IoT): Managing digital domains, marketing automation, and multilingual website optimization to drive lead generation for an open IoT platform with an accent on integrated campaign execution and data-driven optimization. Focus on building high-impact social media strategies and optimizing inbound marketing flows across global markets.

Location: Hybrid in Ieper, Belgium

Company

An open IoT platform that partners with fleets, developers, and vehicle manufacturers to deliver revolutionary supply chain solutions for the transportation industry.

What you will do

• Plan and optimize integrated digital campaigns across SEO/SEA, paid media, and social channels to drive lead generation.
• Implement marketing automation and nurture workflows, ensuring effective lead scoring and segmentation.
• Manage and optimize a multilingual website to improve search visibility and structured content architecture.
• Monitor KPIs using Google Analytics and provide data-driven recommendations for performance improvement.
• Develop and localize content strategies for blogs, presentations, brochures, and digital assets.
• Collaborate with internal and external stakeholders to ensure timely and detailed task execution.

Requirements

• Bachelor’s or Master’s degree in (Digital) Marketing or Communication.
• 3 to 5 years of marketing experience specifically within a B2B environment.
• Strong proficiency with marketing automation tools and emailing platforms.
• Experience with Google tools (Analytics, Tag Manager, Search Console), CRM/CMS platforms, and creative suites (Adobe or Canva).
• Flawless written and spoken English.
• Knowledge of Dutch, French, or German is a plus.

Culture & Benefits

• Mobility package including a company car and fuel/charge card.
• Comprehensive Medical Insurance (DKV) and Pension/Life Insurance (Baloise).
• Allowances for home working, internet, and ecocheques.
• Generous leave policy with 32 total days per year (20 statutory + 12 ADV).
• A diverse and inclusive culture that values innovation, transparency, and empathy.