Country Lead (Marketing)

TL;DR

Country Lead (Marketing): Driving brand awareness and market growth across Benelux and France with an accent on cultural relevance and regional brand leadership. Focus on aligning cross-functional efforts across PR, partnerships, and media to deliver high-impact localized experiences.

Location: On-site in Belgium or the Netherlands

Company

hirify.global is a performance-driven wearable technology company focused on unlocking human performance and extending healthspan.

What you will do

• Serve as the regional brand guardian for Benelux and France to ensure consistency and cultural relevance.
• Develop and execute the Country Brand Plan to drive awareness and long-term growth.
• Leverage insights on consumer behavior and cultural trends to inform regional strategy.
• Coordinate cross-functional alignment across PR, creators, partnerships, and experiential teams.
• Localize global campaigns and lead region-specific activations and partnerships.
• Partner with commercial, sales, and retail teams to support acquisition and retention goals.

Requirements

• 7–10+ years of experience in brand marketing or market leadership, ideally in consumer tech, fitness, or lifestyle.
• Deep understanding of the Benelux and France markets and their cultural nuances.
• Proven ability to lead cross-functional teams in a fast-paced, matrixed organization.
• Experience executing integrated marketing campaigns across multiple channels.
• Fluency in English; proficiency in French and/or Dutch is a strong plus.
• Must be based in or able to work on-site in Belgium or the Netherlands.

Nice to have

• Proficiency in French or Dutch.
• Strong experience leveraging AI tools in daily workflows.