Branding Manager (Fashion)

TL;DR

Branding Manager (Fashion): Develop and execute comprehensive brand strategy tailored for Hong Kong market aligned with global objectives with an accent on luxury/retail branding, cultural nuances, and fast-paced digital landscape. Focus on conducting market research, leading local marketing campaigns, driving social media strategy, and ensuring brand consistency across all touchpoints.

Location: Must be legally eligible to work in and based in Hong Kong

Company

Dynamic growth marketing agency powering crowdfunding and e-commerce success with over $100M in generated revenue.

What you will do

• Develop and execute brand strategy for Hong Kong, ensuring consistency across digital, in-store, PR, and partnerships.
• Conduct market research on fashion trends, competitors, and consumer insights to identify opportunities.
• Lead planning and execution of local marketing campaigns, seasonal launches, and collaborations.
• Oversee development of marketing collateral and manage agency relationships for PR, creative, and media buying.
• Drive social media and digital content strategy on platforms like Instagram, WeChat, Little Red Book.
• Train local teams on brand guidelines and present performance reports to senior management.

Requirements

• 5+ years in brand management, minimum 3 years in fashion sector
• Legally eligible to work in and based in Hong Kong, with understanding of local consumer base and media
• Proven track record in 360-degree brand campaigns
• Exceptional English and Cantonese communication skills
• Bachelor's in Marketing, Business, Communications or related
• Proficiency in data analysis and translating insights into strategies
• Creative, detail-oriented, able to manage multiple projects under deadlines

Culture & Benefits

• Competitive compensation package
• Full remote flexibility
• Work with international brands and markets
• Collaborative and innovative marketing environment