CRM Marketing Manager (iGaming)

TL;DR

CRM Marketing Manager (iGaming): Own and execute CRM strategy across email, push, in-app, and SMS channels to drive customer engagement, retention, and lifecycle marketing initiatives with an accent on segmentation, personalization, and promotional campaigns. Focus on building lifecycle journeys, analyzing performance, A/B testing, and ensuring compliance in a regulated gaming environment.

Location: Miami (on-site preferred, open to candidates from all locations)

Company

Founded in 2022, hirify.global is the world's first real money gaming super app with products like Picks, Social Sportsbook, Social Casino, and Arcade, available in 30+ US states, backed by top-tier investors.

What you will do

• Own and execute CRM strategy across email, push, in-app, and SMS channels
• Build and manage lifecycle journeys for onboarding, activation, retention, reactivation, and VIP
• Develop customer segmentation strategies based on behavior, lifecycle stage, and value
• Partner with Product, Analytics, and Marketing teams to align on campaigns and promotions
• Analyze campaign performance, run A/B tests, and optimize for KPIs like retention, LTV, and engagement
• Support promotional campaigns and ensure compliance with regulatory and responsible gaming standards

Requirements

• 2–5 years of CRM / lifecycle marketing experience
• Hands-on experience with Braze (strongly preferred) or similar CRM platforms
• Experience in iGaming / real money gaming (sportsbook, casino, DFS, or related)
• Strong understanding of segmentation, personalization, and lifecycle marketing
• Familiarity with player incentives, promotions, and bonus structures
• Experience with experimentation and A/B testing; data-driven mindset

Nice to have

• Understanding of event tracking, instrumentation, and real-time triggers
• Ability to translate marketing needs into technical requirements/user stories
• Basic SQL or experience working with data teams

Culture & Benefits

• Dynamic startup environment focused on innovation in sports & gaming
• Collaborative culture embracing diversity and different perspectives
• Equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, or other protected characteristics