Marketing Specialist

TL;DR

Marketing Specialist (AI Insurance SaaS): Execute content creation, strategic comms, and marketing initiatives for an AI-powered insurance platform with an accent on brand building, thought leadership, and multi-channel promotion. Focus on crafting compelling assets, nurturing communities, planning events, and driving business growth through targeted campaigns.

Location: Remote from anywhere in the UK or US (East Coast hours), requires fluent spoken and written English and permanent right to work without visa sponsorship.

Company

hirify.global, now part of Applied Systems, transforms the insurance industry with an AI platform for risk evaluation and workflow automation.

What you will do

• Craft copy, coordinate design, and produce polished marketing assets from briefs.
• Implement and scale content for LinkedIn digest, newsletters, and repurposed formats.
• Manage website content on Webflow, optimize channels, and track performance.
• Promote and nurture the Making Risk Flow Community for insurance professionals.
• Plan and execute events, conferences, sponsorships, and outreach campaigns.
• Support LinkedIn posting, awards submissions, internal comms, and agency coordination.

Requirements

• Proven experience creating compelling content from high-level briefs for digital campaigns.
• Experience in B2B enterprise SaaS marketing.
• Strong copywriting skills, tone matching, and ability to grasp complex industry dynamics.
• Technical literacy in AI and LLMs.
• Self-starting, proactive, autonomous, with team collaboration skills.

Nice to have

• Insurance industry background.
• Passion for growing in multiple marketing areas.

Culture & Benefits

• Remote-first with flexible working arrangements.
• Competitive salary + OTE and comprehensive health insurance.
• Professional development including industry conferences.
• Annual company retreats.
• Diverse, inclusive culture valuing individual contributions and flexibility.