Paid Search Specialist (Paid Media)

TL;DR

Paid Search Specialist (Paid Media): Managing and optimizing paid search campaigns across various client objectives with an accent on keyword research, budget recommendations, and KPI optimization. Focus on executing multi-channel paid media strategies, performing deep performance analysis, and driving continual improvement through creative testing.

Location: Hybrid or Fully Remote (location not specified)

Company

hirify.global is a human-centered agency built on a culture of respect, professional growth, and inclusive business practices.

What you will do

• Manage and optimize paid search campaigns to meet specific client KPIs.
• Develop and present detailed performance reports with strategic recommendations for improvement.
• Forecast spend and performance to provide future budget recommendations.
• Ideate and execute creative tests for ad copy and landing page experiences.
• Maintain relationships with engine representatives to adopt best practices and test new products.
• Support non-search paid media initiatives, including paid social and display channels.

Requirements

• 1+ years of experience with Google Ads and Microsoft Advertising.
• Certifications in Google Ads (Fundamentals, Search, Display, Video, Shopping, Mobile), Microsoft Advertising, and Google Analytics.
• Proven experience managing multi-channel paid media campaigns.
• Strong proficiency in Microsoft Excel and experience with Google Tag Manager or Adobe Analytics.
• Highly analytical mindset with strong research and communication skills.
• Bachelor's Degree in a related field.

Nice to have

• Experience using automated bidding platforms such as Search Ads 360, Kenshoo, Marin, or Adobe Advertising Cloud.
• Experience managing Oath/Yahoo campaigns.

Culture & Benefits

• Flexible work arrangements with hybrid in-office/remote or fully remote options.
• Unlimited PTO.
• Culture centered on respect, professional growth, and employee care.
• Free attendance to local marketing events.