Product Marketing Lead (AI)

TL;DR

Product Marketing Lead (AI): Defining and scaling the market positioning and narrative for a Visual Development Platform with an accent on category creation and AI-driven workflow transformation. Focus on shaping industry perception, managing analyst relations, and enabling enterprise sales teams.

Location: Remote (Open to candidates worldwide; salary ranges vary for those residing outside the US)

Salary: $200,000 - $245,000 USD

Company

hirify.global is pioneering a new category of Visual Development Platforms that bridge the gap between design and production code using AI.

What you will do

• Define and refine the narrative for Builder as the leading AI product development platform.
• Shape category language and competitive positioning against AI IDEs, autonomous agents, and headless CMS.
• Own the analyst relations strategy, including executive briefings with firms like Gartner and Forrester.
• Lead go-to-market strategy for major product releases, partnering on pricing and packaging.
• Develop persona-specific messaging for engineering leadership, design system owners, and product stakeholders.
• Equip sales and field teams with strategic frameworks, narratives, and competitive intelligence to increase win rates.

Requirements

• 7+ years of experience producing content for B2B SaaS companies, ideally in technical or developer-focused spaces.
• Proven track record of defining category narratives and simplifying complex technical concepts without losing precision.
• Experience briefing and working with industry analysts to define enterprise technology categories.
• Deep understanding of enterprise buying cycles, multi-persona sales motions, and competitive differentiation.
• Technical fluency in modern frontend frameworks (React, Next.js, Vue), Git workflows, and AI-driven tooling.

Culture & Benefits

• Unlimited time off (3-week minimum) and quarterly mental health days.
• 12 weeks of fully paid parental leave.
• $500 annual budgets for both home office improvements and learning & development.
• Co-working space reimbursement up to $300/month or WeWork All Access pass.
• 100% employer-paid medical, dental, and vision insurance.
• Company equity with a 10-year exercise window and 401k for US-based employees.