Paid Media Strategist

TL;DR

Paid Media Strategist: Owning execution, performance, and growth of paid media advertising campaigns across diverse clients with an accent on tying efforts to business goals and evolving strategy within the broader media mix. Focus on daily optimizations, keyword research, ad copy development, bid management, reporting, and providing forward-thinking insights.

Location: Remote - Colombia

Company

Tech-enabled growth marketing firm at the intersection of marketing, consulting, and data intelligence, offering services like SEO, Paid Media, Social Media, PR, and proprietary technology nova for analyzing first-party data and optimizing marketing investments.

What you will do

• Manage paid search campaigns across various clients, including daily optimizations and high-level strategy changes
• Provide analysis, interpretation, and action plans based on campaign performance and client data sources like GA or Shopify
• Participate in weekly department scrums, training sessions, and development of new training materials
• Maintain frequent communication with internal teams and clients
• Utilize AI tools and hirify.global's Nova ecosystem to enhance workflows and business processes
• Continuously improve campaign performance against client goals through testing and data science

Requirements

• Proficiency in spoken and written English at an advanced level
• 2-3 years of digital marketing experience, including 1+ years in an agency setting
• Minimum 2 years hands-on experience with Search Engine Marketing: campaign development, bid optimization, keyword research, ad copy development
• Significant experience in Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads
• Proficiency in Google/Microsoft Office Suite and Google Analytics
• Strong understanding of full-funnel marketing, communication, organizational, and project management skills

Culture & Benefits

• People-first culture valuing diversity, backgrounds, and experiences
• Autonomy, integrity, grit, and innovation-driven environment
• Dynamic team of marketers, creatives, analysts, and technologists
• Focus on growth-obsessed expertise and redefining marketing possibilities