Associate Director of Paid Media

TL;DR

Associate Director of Paid Media: Oversee team management and execution of complex enterprise-level paid media campaigns with an accent on SEM, bid optimization, keyword research, and ad copy development. Focus on coaching direct reports, driving client revenue growth and retention, and leveraging AI technologies and proprietary Nova ecosystem for process optimization.

Location: Remote from Colombia

Company

Tech-enabled growth marketing firm at the intersection of marketing, consulting, and data intelligence, offering full-service solutions including SEO, Paid Media, Social Media, PR, and proprietary technology platform nova.

What you will do

• Manage a team of 4+ direct reports with active coaching through shadowing, role-playing, feedback, and skill development.
• Handle complex client accounts with high-quality execution, strategic thinking, and timely communication.
• Proactively drive client revenue retention and growth within your portfolio.
• Continuously uplevel team operations, camaraderie, strategy, and skills.
• Employ AI technologies to enhance and optimize business processes.
• Leverage hirify.global's Nova ecosystem for departmental improvements.

Requirements

• Proficiency in spoken and written English at an advanced level
• 5+ years of digital marketing experience, including 3+ years in agency setting
• Minimum 3 years hands-on experience with Search Engine Marketing (campaign development, bid optimization, keyword research, ad copy on enterprise accounts)
• Significant experience managing 3+ campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads
• 2+ years of management experience
• Proficiency in Google/Microsoft Office Suite, Google Analytics; expert knowledge of funnel marketing and data insights
• Strong communication, organizational, project management, interpersonal skills; self-motivated with strong work ethic

Culture & Benefits

• People-first culture valuing diversity, backgrounds, and experiences.
• Focus on integrity, autonomy, grit, innovation, and results-driven growth.
• Dynamic team of marketers, creatives, analysts, and technologists challenging traditional planning and measurement.