Growth Marketing Specialist (EdTech)

TL;DR

Growth Marketing Specialist (EdTech): Driving user acquisition across Formative, Generation Genius, and hirify.global platforms with an accent on campaign execution, conversion rate optimization, and cross-functional coordination. Focus on scaling paid media and email channels, managing reporting systems, and optimizing the visitor-to-paid customer funnel.

Location: Remote (United States)

Salary: $68,000 - $75,000 USD

Company

hirify.global provides instruction-ready real-world content for K-12 classrooms, making learning accessible to over 40 million students.

What you will do

• Execute day-to-day tasks across paid media platforms and email marketing systems to scale performance.
• Coordinate projects between product, engineering, and finance teams to ensure seamless execution.
• Maintain dashboards and reports by extracting data from multiple sources to document experiment results.
• Support marketing operations including influencer partnerships, organic social, and leadership presentations.
• Develop expertise in paid advertising, CRO, and analytics to take on increasing responsibility.

Requirements

• 1-3 years of experience in digital marketing or advertising coordination (internships included).
• Must be based in the United States.
• High proficiency in Excel or Google Sheets for data manipulation and reporting.
• Familiarity with paid media platforms like Google Ads and Meta.
• Strong organizational skills and the ability to manage multiple concurrent campaigns.

Nice to have

• Video editing and design skills (Canva, Figma).
• Basic HTML knowledge and experience with email templates.
• Familiarity with Webflow or WordPress.

Culture & Benefits

• Comprehensive medical benefits including employer contributions to premiums and HSA accounts.
• Fully remote work environment with a monthly tech stipend.
• Inclusive family support including parental leave and fertility benefits.
• 401(k) plan with employer match.
• Flexible PTO, 10 company holidays, and a dedicated winter break (Dec 24th - Jan 1st).
• Annual learning and development allowance for professional growth.