Director, Marketing Operations (EdTech)

TL;DR

Director, Marketing Operations (EdTech): Defining and leading the MarTech infrastructure and data models to scale GTM teams and improve educator engagement with an accent on marketing automation, attribution modeling, and operational frameworks. Focus on architecting high-velocity growth systems and translating complex data into actionable executive insights.

Location: Remote (United States)

Salary: $120,000 - $138,000 USD

Company

hirify.global provides instruction-ready real-world content for K-12 classrooms, personalized for students and aligned with instructional standards.

What you will do

• Lead the strategic vision and multi-year roadmap for Marketing Operations aligned with company OKRs.
• Oversee the end-to-end MarTech stack, defining architecture, integration, and governance.
• Direct enterprise marketing analytics using AI-driven tools for predictive scoring and attribution.
• Architect and optimize lifecycle automation, lead scoring, routing, and MQL frameworks.
• Partner with GTM, Finance, and Sales leadership on forecasting and ROI analysis.
• Mentor and expand a high-performing Marketing Operations team.

Requirements

• 8+ years of experience in Marketing Operations, Revenue Operations, or Analytics in B2B SaaS.
• 2-3 years of people leadership experience.
• Expertise in attribution modeling, experimentation, and BI tools (e.g., Tableau).
• Must be based in the United States.
• Exceptional communication skills to distill complex analyses for senior stakeholders.

Culture & Benefits

• Fully remote work environment with a monthly tech stipend.
• Comprehensive medical benefits, including employer contributions to HSA accounts.
• Financial security through a 401(k) plan with employer match.
• Flexible PTO, 10 company holidays, and a dedicated winter break (Dec 24th - Jan 1st).
• Annual learning and development allowance for professional growth.