Director of TikTok Shop (DTC Ecommerce)

TL;DR

Director of TikTok Shop (DTC Ecommerce): Build and lead TikTok Shop ecosystem owning P&L and scaling GMV quarter after quarter with an accent on creators, agencies, live operations, and content strategies. Focus on driving launches, CRO tests, subscription growth, and innovation in growth tactics and systems for explosive scaling.

Location: Remote (work from home)

Company

Holding company that builds and scales category-leading consumer brands in health, beauty, and skincare across TikTok Shop, Amazon, and DTC.

What you will do

• Recruit, manage, and build relationships with top creators, agencies, TSPs, and TAPs.
• Oversee live operations, expanding in-house and through partners.
• Manage internal editors, copywriters, creative strategists, and media buyers.
• Own P&L for TikTok Shop with GMV growth as primary KPI; drive product launches and performance goals.
• Run CRO & price tests, listing optimizations, giveaways, and subscription strategies to boost LTV.
• Build relationships with TikTok Shop reps for discounts and advantages; innovate in content and scaling systems.

Requirements

• Experience managing TikTok Shop brands at $500K/month+ revenue (in-house or agency).
• Background in 7–9 figure e-commerce businesses in supplements/health, beauty, or skincare.
• Strong project management skills to handle multiple teams and agencies.
• Hands-on with scripting, editing, video management, plus strategic leadership.
• Deep understanding of content virality, direct response copywriting, and creator relationships.
• Proactive, empathetic leader driving accountability and high performance.

Culture & Benefits

• Run like a professional sports team: full ownership, measurable results, high standards.
• Autonomy to build and grow high-performing team with significant resources.
• Direct impact on revenue, innovation, and brand trajectory.
• Work with ambitious leadership team committed to industry leadership.