Fan Research & Insights Manager (Sports)

TL;DR

Fan Research & Insights Manager (Sports): Analyzing global fan sentiment and behavior to drive growth for hirify.global with an accent on quantitative and qualitative research programs. Focus on decoding audience motivations, mapping fan journeys, and translating complex datasets into commercial strategies.

Location: Hybrid (Must work 3 days a week from the Hammersmith, London office)

Salary: £40,000 - £45,000

Company

hirify.global is the world's first sport certified Net Zero Carbon from inception, redefining motorsport through innovation, sustainability, and high-performance electric racing.

What you will do

• Lead the design and delivery of high-impact quantitative and qualitative research programs, including global trackers and focus groups.
• Map the fan journey across all touchpoints to track audience attitudes, motivations, and behaviors.
• Manage external research agencies to ensure data quality, actionable insights, and adherence to timelines.
• Partner with marketing, commercial, and digital teams to provide data-driven support for their strategic initiatives.
• Translate complex datasets into persuasive narratives and interactive dashboards for senior stakeholders, including the CCO and CMO.

Requirements

• Proven track record in quantitative primary research.
• Expertise in diverse research methodologies, from large-scale surveys to qualitative interviews.
• Proficiency in visualization and communication tools such as Excel, PowerPoint, and Adobe Express.
• Strong interpersonal skills for collaborating across marketing, commercial, and digital functions.
• Ability to work from the London office 3 days a week.

Culture & Benefits

• 25 days annual leave, plus a birthday day off and wellbeing leave.
• Health Cash Plan and access to the Aviva Digital Workplace app.
• Enhanced Parental Leave and flexible bank holidays.
• Cycle to Work and Electric Car schemes.
• Paid volunteer and carer's leave.
• Regular social events and employee working groups.