Social Media Executive (iGaming)

TL;DR

Social Media Executive (iGaming): Managing daily social engagement and community growth across Instagram, X, and Facebook with an accent on real-time sports content and creative storytelling. Focus on translating sporting moments into high-impact content, coordinating content calendars, and optimizing performance across the UK portfolio.

Location: Hybrid in London, UK

Company

Bally’s Interactive is a leading operator in the iGaming sector, specializing in sports betting, casino, and bingo services.

What you will do

• Manage and monitor daily activity across Instagram, Facebook, and X.
• Develop and publish social-first content for the UK portfolio, spanning Sports, Casino, and Bingo.
• Create content ideas and write detailed briefs for in-house design and video teams.
• Coordinate social content calendars with Paid Media, Sponsorship, Product, and CRM teams to drive commercial impact.
• Build and nurture a loyal community to increase account growth and engagement.
• Analyze social media performance and competitor activity to provide optimization recommendations.

Requirements

• Must be based in London, UK (Hybrid work model).
• Demonstrable passion for iGaming and sports.
• In-depth understanding of major social platforms and sports-oriented audiences.
• Ability to work at pace with high attention to detail and a results-driven mindset.
• Strong creative thinking and ability to adapt brand tone for engaging content.
• Flexibility to support key sporting events outside of traditional working hours.

Nice to have

• Proficiency in AI and content creation tools such as Canva, CapCut, Adobe Premiere Pro, and Photoshop.

Culture & Benefits

• Inclusive work environment committed to diversity, equity, and inclusion.
• Collaborative "All One Team" culture focusing on mutual respect and common purpose.
• Time in lieu provided for working during key sporting events.
• Emphasis on continuous learning and a "Love to Lead" mindset focused on innovation.