Head of Creative (Creative Director) (Igaming)

TL;DR

Head of Creative (Creative Director) (Igaming): Own the creative vision for the 'The casino you love to hate' brand platform with an accent on ruthless honesty, humour, and provocative advertising across brand, product, CRM, and social. Focus on building a distinctive, commercially effective brand world in entertainment, leveraging AI as a creative superpower and ensuring digital excellence at every touchpoint.

Location: UK Hybrid

Company

Award-winning online casino launched in 2018, big on tech, performance, and fun, with explosive growth, sports partnerships, and top Trustpilot scores in the industry.

What you will do

• Lead and evolve the new creative brand platform into a provocative, distinctive world that challenges industry norms.
• Own creative vision across brand/advertising, partnerships, product experience, CRM, social, and operations.
• Build a high-impact creative function using taste, speed, AI, and bold thinking to outperform larger competitors.
• Deliver entertaining, disruptive work that stops audiences, sparks conversation, and drives commercial results.

Requirements

• Must be based in the UK for hybrid work.
• Disruptive creative leader with track record in bold challenger brands that make audiences react and remember.
• Digital-first expertise across paid social, push notifications, product experiences, and tech integration.
• Skilled in AI and generative tools as a core creative strength; passion for igaming/entertainment.
• Punk, cheeky, humorous style: honest, irreverent, focused on entertainment over convention.

Nice to have

• Experience with Liquid Death, BrewDog, or Paddy Power-style audacious branding.
• Genuine curiosity or passion for casino world and fair player treatment.

Culture & Benefits

• Competitive salary, additional leave days, birthday leave, and four-week parental leave.
• International health and life insurance, wellness incentives, and growth allowance.
• Flexible working environment with remote options, close-knit multinational teams.
• Diversity-focused, inclusive workplace promoting equal opportunities and innovation.