Digital Marketing Executive (iGaming)

TL;DR

Digital Marketing Executive (iGaming): Own end-to-end paid campaigns across Meta, PPC, Snap, ASA and affiliates for sports betting and casino platforms with an accent on performance optimisation, creative experimentation, and cross-team collaboration. Focus on maximising ROAS/CPA through A/B testing, data analysis, budget management, and improving creatives, copy, landing pages, and user journeys.

Location: Not specified (target markets UK & IE; weekly team lunches suggest office-based)

Company

Sports betting and casino platform powered by proprietary tech, fully automated sportsbook, standout UX, and signature 'Supercharging' feature for random odds boosts.

What you will do

• Plan, execute and optimise paid media campaigns across Meta, PPC, Snap and ASA, managing budgets to hit CPA, ROAS and conversion targets.
• Support affiliate partnerships: set up campaigns, negotiate deals, track performance and ROI.
• Monitor daily performance, run A/B tests, optimise audiences, bids, formats and placements.
• Develop performance-led copy and collaborate with Design on campaign creatives.
• Analyse data for insights, conduct competitor research, and recommend strategy improvements.
• Partner with Product, CRM and Design to enhance landing pages, messaging and journeys.

Requirements

• 2–4 years in paid media, digital or performance marketing (Meta, Google, Snap, Apple Search Ads, affiliates).
• Strong analytical skills to interpret data and optimise performance.
• Confident writing short-form marketing copy.
• Experience managing budgets and key metrics (CPA, ROAS).
• Collaborative work with designers and cross-functional teams.
• Curious, proactive mindset for testing and improvement.

Culture & Benefits

• Private healthcare coverage.
• Quarterly performance bonuses based on team and business goals.
• Well-being allowance for wellness or fitness.
• Weekly team lunches offsite.
• Long service travel perks.
• Regular team socials and off-sites.