General Manager, SEA (IoT Hardware)

TL;DR

General Manager, SEA (Consumer Electronics): Driving commercial strategy and scaling the brand across Southeast Asia with an accent on unconventional partnership models, market-level execution, and brand custodianship. Focus on breaking into fragmented markets, bridging gaps between regional partners and global supply chains, and ruthlessly prioritizing resources for maximum impact.

Location: Kuala Lumpur, Malaysia

Company

A global challenger in the tech industry focused on integrating design, emotion, and human creativity into consumer electronics.

What you will do

• Define and drive the commercial strategy to establish the brand as a household name across Southeast Asia.
• Identify, structure, and close high-impact partnerships with telcos, distributors, and retail innovators.
• Develop and scale unconventional partnership models to build a regional growth engine.
• Translate global ambitions into sharp, market-level execution on the ground.
• Act as the brand custodian to ensure local relevance without losing global edge.
• Collaborate with HQ to align regional needs with the global branding and product roadmap.

Requirements

• Regional expertise across Southeast Asia, with deep knowledge of markets such as Thailand, Indonesia, Vietnam, the Philippines, or Malaysia.
• Fluent in Mandarin to facilitate communication between regional partners and the global supply chain.
• Proven track record of building and scaling revenue-driving partnerships from scratch.
• High ownership and a builder mentality, capable of creating structure in ambiguous environments.
• Pragmatic approach to problem-solving with a focus on in-market efficacy.
• Strong instinct for design and culture.

Culture & Benefits

• Significant autonomy to own and manage a massive regional territory.
• Opportunity to create a new legacy within one of the world's most vibrant tech regions.
• Fast-paced startup environment that values independence and speed.
• Work culture centered on design excellence and emotional connection to technology.