Principal Applied AI Marketing Engineer (AI)

TL;DR

Principal Applied AI Marketing Engineer (AI): Developing and deploying AI agents, workflows, and low-code applications to enhance marketing productivity and buyer experiences with an accent on agentic strategy and architectural design. Focus on building scalable AI infrastructure, optimizing LLM performance through prompt engineering and RAG, and implementing system instrumentation for ROI measurement.

Location: Must be based in the San Francisco Bay Area (Hybrid)

Salary: $195,000 — $268,400 USD

Company

Okta is a leading identity security company providing neutral infrastructure that enables organizations to safely embrace the AI era.

What you will do

• Design and build scalable AI infrastructure and services for the Marketing organization, including APIs and UI/UX.
• Architect and deploy AI agents and low-code/no-code workflows integrated with CRM, MAP, and CMS.
• Lead the technical strategy for the AI portfolio, evaluating tools and designing architectural blueprints.
• Collaborate with data science teams on RAG, fine-tuning, and prompt optimization for LLM agents.
• Implement performance tracking and instrumentation to measure technical and business ROI.

Requirements

• Must be located in the San Francisco Bay Area.
• Proven experience in prototyping and iterating on technical solutions using a test-and-learn philosophy.
• Deep expertise in applying AI and machine learning to build operational workflows and tools.
• Ability to translate complex business challenges into deployed technical AI solutions.
• Strong interest in marketing dynamics and customer behavior.

Nice to have

• Prior background in marketing operations or strategy.
• Experience with platforms used by large-scale marketing organizations.

Culture & Benefits

• Hybrid work model with immersive in-person onboarding.
• Comprehensive health, dental, and vision insurance.
• Financial benefits including 401(k), equity, and bonuses.
• Flexible spending accounts and generous paid leave, including parental leave.
• High-visibility role with strategic ownership and executive exposure.