Director, New Products GTM

TL;DR

Director, New Products GTM (Home Swapping): Own end-to-end strategy and execution for launching and scaling Circles, curated micro-networks for trust-based home swapping, with an accent on positioning, channel strategy, and community-led growth. Focus on defining GTM thesis, driving integrated launches, building member insights engine, and creating playbooks for future verticals.

Location: Remote (US)

Salary: $200K – $250K

Company

Members-only home swapping platform enabling affordable travel through community-trusted residence exchanges, with 300,000 members across 150+ cities and $150M+ raised from top Silicon Valley investors.

What you will do

• Set Circles GTM strategy including positioning, target segments, channels, lifecycle nurture, and launch milestones for first 5-10 circles.
• Lead integrated launch plans with Product, Marketing, and Ops; accountable for adoption, KPIs like activation, conversion, repeat usage, and advocacy.
• Ship hands-on early by creating messaging, launch plans, channel experiments, partner motions, and nurture flows.
• Identify, test, prioritize, and scale highest-leverage growth channels in partnership with Marketing and Product.
• Integrate community levers across funnel for activation, conversion, retention, and advocacy; embed touchpoints in product experience.
• Build member insights engine through interviews, events, and channels; translate patterns into recommendations.
• Build and lead team to scale Circles and future verticals once validated.

Requirements

• 10+ years in GTM/growth/community strategy, ideally consumer marketplace, membership, or network products.
• Proven track record building and scaling new growth motions with playbook creation and cross-functional execution, including community-led growth loops.
• Strong community-first instincts to create trust, belonging, participation, and convert to growth.
• Excellent strategic and operational skills to set narrative, build plans, and execute consistently.
• High cross-functional influence across Product, Marketing, Ops, and Data without authority.
• Comfort with measurement, experimentation, metrics definition, data interpretation, and tradeoffs.
• Deep member empathy, regular member interactions, and action from insights.
• Strong writing, communication for positioning, briefs, and execution.
• Excellence in project managing complex initiatives with clear swim lanes, deadlines, and accountability.
• Hustle and ownership mindset.

Culture & Benefits

• Competitive cash compensation and equity.
• Comprehensive health benefits.
• Flexible time off plus 12 paid holidays per year.
• 21 credits per year to stay in hirify.global homes and $4,000 annual travel stipend.
• Remote-first and remote-flexible with opportunities to work from anywhere and in-person gatherings at San Francisco HQ.
• Regular team and company offsites.
• Vibrant, inclusive team focused on chemistry, high standards, feedback, and growth.