Marketing Specialist (PPC)

TL;DR

Marketing Specialist (PPC): Planning, launching, and optimizing multi-channel PPC campaigns and growth experiments for a global software brand and agency clients with an accent on data-driven lead generation and conversion optimization. Focus on scaling Google and Meta Ads, conducting market research, and creating SEO-driven content to improve acquisition costs and ROI.

Location: Remote (Global)

Company

A large virtual company and digital agency specializing in software development and global marketing services.

What you will do

• Plan, launch, and optimize PPC campaigns across Google Ads, Meta Ads, display, and remarketing.
• Execute growth experiments across paid advertising, landing pages, and email marketing channels.
• Analyze funnel performance to improve lead quality, conversion rates, and return on investment.
• Conduct market, audience, keyword, and competitor research to identify new acquisition opportunities.
• Create, proofread, and edit SEO-driven content independently.
• Collaborate with cross-functional teams to coordinate global brand awareness and marketing efforts.

Requirements

• 4+ years of hands-on digital or growth marketing experience across multiple channels.
• Proven expertise in independently managing and scaling Google Ads and Meta Ads campaigns.
• Strong analytical mindset with the ability to drive metrics such as CPA, CPL, and ROAS.
• Experience with the complete acquisition funnel and growth experimentation.
• Strong writing skills for creating clear and SEO-optimized content.
• Fluency in English is required.

Nice to have

• Experience with B2B lead generation and longer sales cycles.
• Skills in landing-page optimization and conversion rate optimization (CRO).
• Experience with email automation, lead nurturing, and CRM-based campaigns.
• Familiarity with WordPress, Google Search Console, and Google Data Studio.
• Knowledge of Generative Engine Optimization (GEO).

Culture & Benefits

• Fully remote work with total flexibility regarding location and schedule.
• Consistent and engaging workload with challenging tasks.
• Investment in professional growth through paid training opportunities.
• Annual pay increases based on performance.
• Collaborative environment with a distributed team across 60+ countries.