Marketing Manager (CPG)

TL;DR

Marketing Manager (CPG): Delivering an integrated customer marketing approach and product deployment plans with an accent on market intelligence and data-driven business opportunities. Focus on managing promotional budgets, optimizing email marketing automation, and aligning marketing efforts with global business goals.

Location: Hybrid, based in Denton, TX. Requires 25% - 30% travel to events and customer sites.

Company

Global leader in food processing and packaging solutions committed to making food safe and available everywhere.

What you will do

• Deliver an integrated customer marketing approach and products/services deployment plans for assigned customers.
• Analyze broad sets of market data to define business opportunities for the US and Canadian markets.
• Manage promotional investment budgets and marketing services programs.
• Collaborate with Sales, Portfolio, and Innovation teams to provide critical market intelligence and customer analysis.
• Oversee email marketing campaigns and implement marketing automation initiatives.
• Contribute to the development of the Market Business Plan based on value chain analysis in priority categories.

Requirements

• Bachelor's degree or MBA in Marketing or Business Administration.
• At least five years of marketing experience in a US-based professional corporate environment.
• Working knowledge of US and Canadian consumers, trends, and Consumer Packaged Goods (CPG) brands.
• Fluent English (written and spoken) is a must.
• Strong competency with PowerPoint and Excel.
• Experience in social media strategy and campaign management.

Culture & Benefits

• Opportunities for professional development and training within a global landscape.
• Culture of innovation driven by industry experts.
• Market competitive compensation and benefits.
• Flexible working arrangements (hybrid model).
• Inclusive environment that values diversity, equity, and inclusion.