Head of Marketing Platform Strategy & Experience

TL;DR

Head of Marketing Platform Strategy & Experience (MarTech): Define and drive vision, strategy, roadmap, and delivery for MarTech, content platforms, sales enablement, and GenAI-enabled capabilities to accelerate growth and improve experiences. Focus on aligning marketing priorities with enterprise technology, overseeing portfolio investments, driving cross-channel digital experiences, and leading team development.

Boston, Massachusetts; Springfield, Massachusetts

Salary Range: $185,300-$243,100

Company

hirify.global is a financial services company with a Center of Excellence in Marketing Analytics & Customer Insights, partnering across marketing, technology, data, and vendors.

What you will do

• Define and lead end-to-end marketing platform strategy, aligning Brand & Marketing priorities with enterprise technology roadmaps for scalable solutions.
• Serve as executive leader for MarTech ecosystems, shaping vision, roadmaps, business cases, and delivery in partnership with ETX, Data, Marketing, and vendors.
• Provide oversight of marketing technology portfolio to ensure investments deliver measurable value.
• Drive cross-channel digital experiences and customer/advisor journeys, improving usability and adoption, especially for field advisors.
• Increase platform adoption and ROI through user education, enablement, and storytelling.
• Refine governance, operating models, and processes for intake, prioritization, rollout, and optimization; lead and develop a team of product and operations leaders.

Requirements

• 10+ years in marketing technology (MarTech), digital platforms, or product/portfolio leadership.
• 7+ years of leadership experience, including leading and developing teams.
• Experience leading large-scale marketing technology, digital, or platform transformations from strategy through delivery.
• Proven ability to translate business needs into platform requirements, use cases, and roadmaps with technology organizations.
• Experience establishing governance, operating models, and processes for enterprise platforms.

Nice to have

• Forward-looking mindset with experience introducing or scaling AI/GenAI in marketing or digital ecosystems.
• Strong data-driven mentality to translate insights into action across matrixed organizations.
• Exceptional communication, storytelling, relationship building, and vendor-management skills.
• Inclusive, emotionally intelligent leadership with track record of talent development.

Culture & Benefits

• Highly collaborative, matrixed environment emphasizing relationships, prioritization, and continuous improvement.
• Regular meetings with peers, stakeholders, and vendors; focused one-on-ones with manager.
• Networking via Business Resource Groups for Asian, Hispanic/Latinx, African American, women, LGBTQIA+, veteran, and disability communities.
• Access to learning content on Degreed and other platforms.
• Strong ethical business with industry-leading pay and benefits.