Director, Product Strategy (AdTech/MarTech)

TL;DR

Director, Product Strategy (Innovation & Portfolio Expansion) (AdTech/MarTech): Lead development of next-generation products and growth opportunities across Identity, Marketing Data, Audience, and Activation solutions with an accent on innovation, commercialization, and horizon expansion. Focus on identifying unmet market needs, building business cases with market sizing and revenue modeling, and partnering across Product, Sales, Data Science, and Engineering to scale new ideas.

Location: Colorado (remote, hybrid, or in-office)

Salary Range: $153,075 - $275,535

Company

Global data and technology company powering opportunities for people and businesses in financial services, healthcare, automotive, marketing, and more.

What you will do

• Drive new product innovation by identifying concepts addressing unmet market needs, translating client challenges into scalable solutions, and building business cases with TAM, revenue potential, and pricing strategies.
• Lead client-centric strategy through direct engagement with advertisers, brands, agencies, and partners, applying structured thinking like Jobs-to-Be-Done to prioritize scalable opportunities.
• Drive cross-portfolio innovation by reimagining combinations of identity, data, and activation capabilities, identifying whitespace in Retail, Financial Services, Healthcare, B2B, Automotive, and emerging verticals.
• Partner with product teams to transition validated concepts into scaled roadmap execution.

Requirements

• 8+ years of experience in AdTech, MarTech, or related industries
• 2+ years Retail Media experience
• Experience working at a brand or advertiser with deep understanding of marketer needs
• Strong knowledge of audience activation and identity, first-party data strategies, DSPs, SSPs, social platforms, and AI capabilities
• Experience developing business cases including market sizing and revenue modeling
• Proven ability to take new ideas from concept to validated opportunity

Culture & Benefits

• Great compensation package and bonus plan
• Core benefits including medical, dental, vision, and matching 401K
• Flexible work environment with remote, hybrid, or in-office options
• Flexible time off including volunteer time off, vacation, sick, and 12 paid holidays
• People-first culture focused on inclusion, work/life balance, development, wellness, collaboration, and recognition