Ad Sales Account Executive (Digital Marketing)

TL;DR

Ad Sales Account Executive (Digital Marketing): Managing responses to multi-platform sales briefs and overseeing campaign implementation across digital, TV, and audio platforms with an accent on campaign optimization and troubleshooting. Focus on developing media plans, coordinating with Ad Operations, and analyzing campaign performance data.

Location: Hybrid in London, UK

Salary: £28,000 + London Weighting (£5,441), plus 20% bonus

Company

A globally renowned media company that makes and distributes the world’s most sought-after TV, audio, and digital content.

What you will do

• Develop options and propose solutions for advertising briefs from agencies and clients across multi-platform channels.
• Set up, launch, and manage campaigns in collaboration with Ad Operations to ensure smooth fulfillment.
• Monitor campaign performance, providing detailed reports on click-through rates and impression delivery.
• Conduct technical troubleshooting and optimize campaigns to increase overall effectiveness.
• Establish and maintain professional relationships with key contacts in clients and agencies.
• Create end-of-campaign reports and post-campaign analysis decks for clients.

Requirements

• Understanding of the media industry and digital marketing platforms.
• Proficiency in Microsoft Excel, Dropbox, and PowerPoint.
• Strong numerical skills and high attention to detail.
• Personable communication style and ability to work well with people.
• Must be based in or able to work in London.

Nice to have

• Experience with online ad-serving and campaign management.
• Knowledge of programmatic advertising and inventory management.
• Experience with tools such as GAM, Operative1, Permutive, Salesforce, AdLib, or Mydas.
• Understanding of various digital ad formats and solutions.

Culture & Benefits

• Flexible 35-hour working week with 26 days annual leave (option to buy 5 extra days).
• Defined pension scheme with up to 10% employer contributions.
• Comprehensive health support including 24/7 remote GP access and parenting support.
• Life assurance and accident benefit.
• Career development within a values-led, purpose-driven culture.