Senior UA Producer

TL;DR

Senior UA Producer (User Acquisition): Own and manage UA channels end-to-end from strategy to execution and optimization with an accent on classic and incentivized channels, affiliate/influencer marketing, and scalable testing roadmaps. Focus on leading cross-functional growth initiatives, turning data into actionable insights, and scaling growth opportunities across platforms.

Berlin (Hybrid); Remote. Flexible working hours and options for digital nomads, occasional office visitors, or regular office-goers. Relocation package with visa support available.

Company

Scaling user acquisition efforts for mobile games with a diverse team of 29 nationalities across 20 locations.

What you will do

• Own and manage selected UA channels end-to-end, from strategy to execution and optimization.
• Lead cross-functional growth initiatives including UA & Product experiments, Web UA, and Retargeting.
• Develop and execute scalable testing roadmaps across channels and platforms.
• Collaborate with Product, Creative, Data, and Engineering to drive performance improvements.
• Organize and optimize workflows across campaigns and projects for clarity, efficiency, and accountability.
• Act as a sparring partner, bringing structure, ownership, and momentum to UA initiatives.

Requirements

• Experience running classic and incentivized UA channels (e.g., playtime, multi-reward models).
• Understanding of affiliate and influencer marketing with ability to build measurement frameworks.
• Strong analytical mindset to turn data into actionable insights.
• Skilled in structuring and executing testing roadmaps across channels and platforms.
• Ability to identify and scale growth opportunities.
• Leverage AI tools for data analysis.
• Proficient in Adjust, Firebase, Claude, Figma, Miro, Looker, Jira.
• Entrepreneurial mindset and strong sense of ownership.

Culture & Benefits

• Flexible working hours and options for digital nomads, occasional office visitors, or regular office-goers.
• Free personal coaching through nilo.health for mental health support.
• Personal development budget up to 2000€/year for training, conferences, workshops; free language courses with Chatterbug.
• Germany-based benefits: 25 vacation days, free Gympass gold, free monthly Deutschland-Ticket, €50 tax-free internet contribution.
• State-of-the-art equipment (MacBook or Windows).
• Relocation package with visa support; Berlin office perks: ergonomic setup, free daily lunch, dog-friendly.
• Diverse and engaging work environment.