GTM and Analytics Implementation Specialist (Web Analytics)

TL;DR

GTM and Analytics Implementation Specialist (Web Analytics): Implementing and debugging complex conversion tracking and web analytics for internal and external clients with an accent on data accuracy and technical problem-solving. Focus on setting up tracking pixels, transitioning to GA4, and creating customized reports to optimize conversion rates.

Location: Remote (Vietnam). Must overlap at least 4 hours daily with EST (8 AM to 12 NN ET).

Company

Largest A/B testing company in the US specializing in high-growth Conversion Rate Optimization (CRO).

What you will do

• Implement conversion tracking for forms, buttons, and e-commerce.
• Verify and sanity-check tracking implementations to ensure data integrity.
• Debug and fix tracking issues across various web properties.
• Monitor and troubleshoot test measurements on Google Optimize, VWO, Optimizely, and Hotjar.
• Develop customized reports using Google Analytics and other data sources.

Requirements

• At least 2 years of experience managing Google Tag Manager (GTM).
• At least 2 years of experience with Google Analytics (UA and GA4).
• Basic knowledge of JavaScript.
• Proven experience with Adobe Analytics and Amplitude.
• Experience in transitioning GA accounts from UA to GA4.
• Fluent spoken and written English communication.

Culture & Benefits

• Permanently remote work arrangement.
• Semi-flexible working hours with required EST overlap.
• Company-sponsored courses and training for skill development.
• Technological reimbursement for necessary computer hardware and software.
• 20 days of paid vacation plus holidays.