Lead Digital Analytics Engineer (Google)

TL;DR

Lead Digital Analytics Engineer (Google): Lead measurement strategy, own implementation quality and drive scalable analytics across web, product and campaign environments with an accent on tracking frameworks, data modelling and privacy compliance. Focus on auditing data layers, transforming event data into reporting datasets and bridging analytics with BI needs.

Location: London, UK based. Flexibility, with remote and hybrid work options (country-dependent).

Company

Experience innovation company blending data, AI, creativity and technology to drive transformation for brands like L’Oréal, Mars, Audi, P&G and Volkswagen.

What you will do

• Design tracking frameworks and measurement plans for digital analytics.
• Audit dataLayers, validate implementations and ensure data accuracy and compliance.
• Build and optimize ELT processes in BigQuery and cloud environments.
• Transform event-level data into structured reporting datasets.
• Support campaign measurement, attribution models and marketing analytics.
• Lead stakeholder collaboration, set governance standards and improve analytics maturity.

Requirements

• Based in the UK with experience in digital analytics and analytics engineering.
• Strong expertise in GA4 and Google Tag Manager (GTM).
• Experience with BigQuery, ELT processes and data modelling.
• Strong understanding of GDPR, consent management and privacy-safe practices (OneTrust/CookiePro).
• Knowledge of UTM structures, attribution and traffic source tracking.
• Proven leadership in senior/lead role with stakeholder management skills.

Nice to have

• Server-side GTM (sGTM) and Google Cloud tools (Pub/Sub, Dataform).
• Server-side tagging, custom domains and first-party data strategies.
• Advertising platform integrations (Meta, TikTok).

Culture & Benefits

• Values-driven culture emphasizing share, care and dare.
• Continuous learning with access to tools, training and industry experts.
• Career growth, international mobility and professional development.
• Inclusive environment fostering creativity, diversity and autonomy.
• Borderless global collaboration.
• Competitive compensation tailored to location.

Hiring process

• Application review by Talent Acquisition based on skills and experience.
• Interviews with Talent Partner; request accommodations if needed.
• No requirement for age, gender, marital status or headshot.