Account Manager, Implementational Planning

TL;DR

Account Manager, Implementational Planning (Media): Translating client media strategies into detailed actionable plans across digital, audio, VOD, AV with an accent on cross-channel execution, optimization, and performance measurement. Focus on applying OASIS framework, analyzing performance data, implementing media testing, and coordinating post-campaign insights.

Location: Manchester, United Kingdom (hybrid, around 4 days a week in office). Must have the right to work in the UK.

Company

hirify.global is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale via WPP Open platform.

What you will do

• Support Account Directors in delivering integrated planning and activation, preparing implementational responses, and maintaining client/partner relationships.
• Translate high-level media strategies into detailed tactical plans and roadmaps across all channels, aligned with brand/performance goals and OASIS framework.
• Contribute to cross-channel optimisation, implement measurement and media testing frameworks, analyse performance data, and coordinate PCA insights.
• Implement and test new tools/technologies like AI-driven optimisation using WPP Open and Open Intelligence.
• Collaborate with Comms Planners, Strategists, and activation specialists for unified execution within WPP Open ecosystem.

Requirements

• Proven experience in media planning, digital activation, or implementational planning for complex client accounts.
• Solid understanding of cross-channel planning (digital, audio, VOD, AV), data analysis, media testing, and client support.
• Knowledge of full media landscape, core buying platforms, planning/optimisation tools including WPP Open.
• Strong analytical skills for performance optimisation and awareness of AI-driven tools.
• Collaborative mindset, proactive problem-solving, and ability to contribute to presentations.

Nice to have

• Experience staying abreast of market trends in media testing and new channels.

Culture & Benefits

• Hybrid work model with teams in office around 4 days a week to foster creativity and collaboration.
• Competitive medical, dental, vision insurance, group retirement plans, and significant paid time off.
• Access to global WPP networks, employee resource groups, in-office events, and learning opportunities.
• Preferential partner discounts and employee mental health awareness days.
• Commitment to equal opportunities, diversity, and career progression.