Growth Lead (AI)

TL;DR

Growth Lead (AI/SaaS): Owning the full funnel from awareness to paid adoption for an AI-powered product integration platform with an accent on developer acquisition and conversion optimization. Focus on executing promotional launches, optimizing onboarding flows, and implementing Generative Engine Optimization (GEO).

Location: Remote

Company

hirify.global is an AI for product integrations, pioneering self-integrating software that allows developers to build native integrations autonomously.

What you will do

• Plan and execute promotional launches across Product Hunt, Hacker News, and various developer communities.
• Own the conversion funnel from signup to paid, running experiments on onboarding flows and activation triggers.
• Create and iterate on landing pages and messaging tailored to different user segments and use cases.
• Develop and implement a content strategy focused on Generative Engine Optimization (GEO) for AI-powered search (ChatGPT, Perplexity, Claude).
• Coordinate cross-functional efforts between product, engineering, and marketing for new releases.
• Manage and execute weekly social media presence on LinkedIn and Twitter.

Requirements

• 5+ years of experience in growth, demand generation, or product marketing, preferably in B2B SaaS or dev tools.
• Deep understanding of how developers discover, evaluate, and adopt new technical tools.
• Ability to handle both high-level strategy and hands-on execution, including copywriting.
• Data-driven mindset with the ability to test and iterate on scrappy ideas quickly.
• Strong technical writing skills to communicate effectively with a technical audience.

Nice to have

• Experience with Generative Engine Optimization (GEO) and AI search optimization.
• Familiarity with the API and integration ecosystem.
• Proven track record of successful community-driven or Product Hunt launches.
• Background in product marketing and basic technical literacy regarding APIs.

Culture & Benefits

• High-impact role at an early-stage, well-funded startup.
• Opportunity to work on a novel category of self-integration technology.
• Small team environment with no bureaucracy and direct access to leadership.
• Competitive compensation package including equity.
• Flexible remote working policy.