Director, Retail & Shopper Marketing (CPG)

TL;DR

Director, Retail & Shopper Marketing (CPG): Leading the retail and shopper marketing strategy to drive brand visibility and conversion across key partners with an accent on budget allocation, retail media, and in-store activation. Focus on building scalable retail toolkits, optimizing ROI across omni-channel programs, and managing high-impact retail events.

Location: Remote (Occasional travel for events and trade shows)

Salary: $160,000–$190,000

Company

hirify.global is a nutrition company dedicated to providing comprehensive, whole-food nutrition through convenient and delicious gummies.

What you will do

• Own the retail and shopper marketing strategy to drive conversion and velocity across all retailers.
• Lead annual planning, including promotional calendars, launch support, and seasonal activations.
• Manage the retail marketing budget end-to-end, focusing on forecasting, allocation, and ROI discipline.
• Develop a scalable toolkit of in-store assets (POP, displays) to maintain brand consistency and drive trial.
• Strengthen retailer partnerships to unlock co-op opportunities and retail media investments.
• Oversee the execution of major retail moments and trade shows, such as Expo West.

Requirements

• 10+ years of experience in shopper, retail, or commerce marketing within the CPG industry.
• Proven track record of building omni-channel programs across in-store, retail.com, and retail media.
• Strong cross-functional leadership experience working with Sales, Brand, Creative, eComm, and Finance.
• Experience owning budgets and making ROI-based trade-offs across multiple retailers.
• Deep understanding of shopper behavior, merchandising, and retailer marketing ecosystems.
• Ability to translate measurement outputs into clear, actionable strategies.

Culture & Benefits

• Fully remote, high-trust work environment.
• Biannual company off-sites to connect with the team in person.
• Comprehensive health and well-being benefits for employees and their families.
• Generous PTO and free hirify.global subscriptions.
• Performance-driven culture emphasizing ownership, urgency, and high standards.