Head of Marketing (AI SaaS)

TL;DR

Head of Marketing (AI SaaS): Own and execute overall marketing strategy for venture-backed learning platform with an accent on pipeline and revenue growth. Focus on building content-led marketing engine leveraging AI, demand generation functions, and establishing KPIs for ROI demonstration.

Location: Remote / London / Cambridge (UK)

Salary: £120,000

Company

Venture-backed AI SaaS business in learning and workforce performance space at key inflection point with strong product-market fit.

What you will do

• Own and execute overall marketing strategy focused on pipeline and revenue growth
• Define and sharpen brand positioning in competitive market
• Build content-led marketing engine using AI to scale output
• Design and deliver first end-to-end marketing plan managing ~£250K budget
• Build and manage demand generation including full funnel and lead lifecycle
• Partner with Sales to drive conversion and pipeline performance
• Act as bridge between Marketing, Sales and Product
• Establish KPIs, reporting and attribution to demonstrate ROI
• Build marketing function from scratch including team, structure and partners

Requirements

• Experience building marketing functions in B2B SaaS / Tech / EdTech
• Strong track record in demand generation and revenue impact
• Experience with content-led growth strategies
• Comfortable in greenfield, high-growth environment
• Strong commercial mindset linking marketing to revenue
• Hands-on and proactive, balancing strategy and execution
• Experience using AI within marketing workflows

Culture & Benefits

• Build from scratch in high-growth AI-driven business
• Own outcomes and shape modern marketing functions
• Content-led, AI-enabled role combining strategy and execution