Performance Marketing Manager

TL;DR

Performance Marketing Manager (B2B SaaS): Own and optimize paid advertising strategy across Google, LinkedIn, and retargeting platforms with an accent on high-quality lead generation, A/B testing, and ROI maximization. Focus on designing campaigns aligned with buyer personas, monitoring performance metrics, and reallocating budgets to top performers.

Location: Hybrid in Athens or Thessaloniki, Greece

Company

hirify.global enables IT distributors, MSPs, and telcos to succeed in the subscription economy through a platform that automates subscription workflows from quote to bill.

What you will do

• Plan, launch, and manage paid campaigns across LinkedIn, Google Ads, and retargeting platforms, monitoring performance and optimizing budgets for CPL efficiency.
• Run structured A/B tests on creative, messaging, and targeting, analyzing outcomes and scaling winning variations.
• Deliver performance reports on CPL, CTR, and funnel impact, reallocating budgets monthly to maximize ROI.
• Collaborate with strategy, ops, and sales teams to align messaging, track leads accurately, and integrate campaigns.
• Ensure all ads reflect brand guidelines, tone, and professionalism.

Requirements

• 4+ years in B2B SaaS performance marketing with proven impact on MQLs via Google Ads, LinkedIn Ads, and retargeting.
• Strong business acumen understanding how marketing drives pipeline and revenue.
• Expertise in campaign setup, bidding, keyword strategy, targeting, and budget optimization.
• Hands-on experience with HubSpot or similar for attribution and tracking.
• Analytical skills with CPL, CTR, CVR, ROI, and clear stakeholder communication.
• Experience in A/B testing, strategic alignment with buyer personas and GTM, and platform best practices.

Culture & Benefits

• Work-from-anywhere scheme with travel opportunities.
• Flexible working hours.
• Health and life insurance program.
• Learning and development budget.
• Tech-driven, international team with collaborative environment focused on experimentation and growth.