Product Marketing Manager, Consumer (AI)

TL;DR

Product Marketing Manager, Consumer (AI): Leading go-to-market strategy and adoption for a consumer mobile AI video platform with an accent on positioning, messaging, and user acquisition. Focus on developing consumer insights, quarterbacking cross-functional launches, and optimizing funnel performance using data.

Location: Must be based in-person at the NYC HQ (Union Square)

Salary: $130,000 – $160,000 + Equity

Company

hirify.global is an AI-native video platform that intelligently orchestrates production and editing through natural language to make video creation accessible to everyone.

What you will do

• Own end-to-end go-to-market strategy for new features and product launches, from positioning to execution and measurement.
• Develop deep consumer insights to inform segmentation, targeting, and messaging across channels.
• Partner with the Product team to shape the roadmap narrative and define GTM execution.
• Collaborate with Creative, Growth, Content, Lifecycle, and Social teams to lead marketing initiatives.
• Define and track success metrics for launches and iterate on performance using data.
• Serve as the internal voice of the consumer by synthesizing research and behavioral data into actionable strategy.

Requirements

• 5+ years of professional experience, with at least 3 years in B2C product marketing.
• Must be based in-person at the NYC HQ.
• Proven ownership of end-to-end GTM strategy and product launch execution.
• Direct experience marketing a consumer mobile app at scale.
• Strong data and analytics fluency to set KPIs and interpret funnel performance.
• Ability to thrive in a fast-paced, ambiguous environment and pivot quickly as the company scales.

Nice to have

• Experience marketing creative tools or video editing software for consumers.

Culture & Benefits

• Comprehensive medical, dental, and vision plans.
• 401K with employer match and commuter benefits.
• Catered lunch multiple days per week and dinner stipends for late work.
• Generous PTO policy and multiple team offsites per year.
• Health & Wellness perks and a Grubhub subscription.