Field Marketing Team Lead, Events (HR Solutions)

TL;DR

Field Marketing Team Lead, Events (HR Solutions): Managing the execution and program development of Field + Sales events and virtual roundtable initiatives with an accent on scalable event playbooks and high-impact attendee experiences. Focus on translating strategic priorities into repeatable program models and coordinating white-glove VIP experiences for HR leaders.

Location: Remote Canada

Company

A global software provider focused on simplifying operations in Legal, Risk, Compliance, and HR functions for thousands of client companies worldwide.

What you will do

• Own the end-to-end execution of Sales-driven field events, including executive dinners, sporting suites, and VIP experiences.
• Build and scale a virtual roundtable program for HR leaders as a primary demand generation motion.
• Develop and document comprehensive execution playbooks to ensure consistency and scalability across all event types.
• Provide day-to-day guidance, prioritization, and quality oversight for junior team members.
• Collaborate with Sales and the Director of Demand Generation to align event tactics with overall campaign priorities.
• Track performance metrics and operational efficiency using Salesforce, HubSpot, and event platforms.

Requirements

• 5-7 years of experience in B2B field marketing, event marketing, or demand generation.
• Must be based in Canada.
• Proven track record of owning executive programs and scaling event roundtables from scratch.
• Demonstrated ability to create repeatable program models and execution playbooks.
• Proficiency with Salesforce, HubSpot, and event tools such as Goldcast.
• Strong project management skills and the ability to manage multiple concurrent programs.

Culture & Benefits

• Inclusive work culture centered around great people practices and learning opportunities.
• Blend of entrepreneurial spirit and enterprise investment, allowing for rapid pace and cutting-edge tech.
• Globally dispersed team environment that supports individual excellence.
• Equal-opportunity employer committed to diversity and accessibility throughout the hiring process.