Director of Field Marketing

TL;DR

Director of Field Marketing: Lead and scale field marketing programs as the primary engine for brand awareness and pipeline generation with an accent on in-person and digital events, team management, and budget oversight. Focus on developing annual plans, owning flagship conferences like GCPC, optimizing webinar programs, and reporting on ROI through cross-functional collaboration.

Location: Remote-first role based in the U.S. Team members are expected to attend multiple company-wide and team-specific onsites throughout the year. Requires travel of 30%.

Company

World's leading fundraising platform for non-profit educational institutions, trusted by 1,300+ colleges, universities, and K-12 schools, YC-backed with sustainable growth and profitability.

What you will do

• Develop and execute annual field marketing plan including hosted regional events, sponsored conferences, and persona-specific programming.
• Own GCPC flagship event: agenda, speakers, tracks, sponsors, logistics, and post-event roadshow.
• Oversee digital webinar program with 85–100+ sessions per year for prospects and partners.
• Manage and develop a team of three specialists in events, webinars, and logistics.
• Lead cross-functional syncs with Business Development, Demand Generation, and Partner Success to drive commercial opportunities.
• Own $1M+ budget, vendor relationships, and ROI reporting; oversee marketing tech like HubSpot.

Requirements

• 7+ years in field marketing, event marketing, or demand generation; 2+ years in people management.
• Strategic vision and hands-on execution in B2B SaaS environment.
• Proven track record managing six-figure+ event budgets and reporting pipeline impact/ROI.
• Strong cross-functional partnership with Sales, BD, and Customer Success.
• Comfort presenting to and building relationships with senior leaders.
• Thrive in fast-paced, remote-first environment with weekly events.

Culture & Benefits

• Remote-first with flexible distributed work and beautiful office in Washington, DC available anytime.
• Regular team meet-ups, events, and retreats in various locations.
• Purpose-driven team of 120+ across the US focused on education mission.
• Value diversity, inclusivity, and learning; Equal Opportunity Employer.