Product Manager - Instrumentation (Medtech)

TL;DR

Product Manager - Instrumentation (Medtech): Developing and leading the downstream marketing strategy for the LIAISON® Instrumentation franchise in the US market with an accent on sales enablement and product adoption. Focus on executing new instrument launches, conducting evidence-based market research, and collaborating with cross-functional teams to drive revenue growth.

Location: Stillwater, Minnesota, United States

Salary: $126,068–$166,104 annually

Company

Global leader in immunodiagnostic and molecular diagnostic solutions, advancing science to improve patient outcomes worldwide.

What you will do

• Lead the downstream marketing strategy and execution for the LIAISON® Instrumentation franchise in the US market.
• Develop and execute go-to-market (GTM) strategies for new instrument launches, including pricing, positioning, and messaging.
• Create sales enablement toolkits, digital assets, and customer-facing materials to drive product adoption.
• Conduct market research and competitive intelligence to identify business risks and opportunities.
• Collaborate with product development and global marketing teams to align design goals with customer needs.
• Manage the instrumentation franchise budget and provide performance reporting to executive leadership.

Requirements

• Bachelor’s degree in Business, Marketing, or Biological Sciences.
• At least 4 years of relevant commercial/marketing experience (2 years if MBA/PhD).
• Proven experience launching instrumentation products in the US market.
• Knowledge of FDA, CLIA, and Health Canada regulatory environments.
• Proficiency with Salesforce, Microsoft Office (SharePoint, Teams), and data analysis in Excel.
• Must be based in or able to work from Stillwater, Minnesota.

Nice to have

• MBA or PhD.
• Over 1 year of healthcare-specific agency or management consulting experience.
• Prior 'hands-on' laboratory experience (e.g., Medical Technologist, CLT, or MLT).
• Experience translating Lean Six-Sigma workflow mapping principles into value propositions.

Culture & Benefits

• Comprehensive health benefits, retirement, and financial wellbeing plans.
• Competitive rewards package and time-off programs.
• Annual incentive program based on individual and organizational performance.
• Entrepreneurial environment emphasizing accountability, inclusion, and continuous development.
• Supportive workplace that celebrates diversity and encourages ownership.