HubSpot Marketing Operations Specialist or GTM Engineer

TL;DR

HubSpot Marketing Operations Specialist or GTM Engineer (HubSpot/Salesforce): Architect, configure, and scale the full HubSpot ecosystem integrated with Salesforce for lead lifecycle, ABM workflows, campaigns, and analytics with an accent on scoring, segmentation, data sync, and full-funnel reporting. Focus on building workflows, dashboards, custom fields, and ensuring seamless HubSpot-Clay-Salesforce integrations for revenue metrics and operational excellence.

Location: Hybrid onsite in Palo Alto, California (2+ days/week)

Company

hirify.global builds software-driven fabrics to increase GPU cluster utilization for complex AI workloads, providing cross-stack observability, fault tolerance, and performance acceleration.

What you will do

• Build and maintain full HubSpot lead lifecycle from MQL to Closed-Won.
• Configure multi-channel campaigns including events, webinars, ads, email nurture, social, and ABM sequences.
• Build reports and dashboards for full-funnel performance, attribution, and revenue metrics.
• Create workflows, scoring models, segmentation, custom fields, and data quality processes.
• Manage HubSpot-Salesforce sync, mappings, lifecycle logic, and data hygiene.
• Partner with marketing and sales to implement business requirements and document/train users.

Requirements

• 2+ years hands-on HubSpot power-user or admin experience building and scaling systems
• Expertise in lead lifecycle, scoring, workflow automation, and campaign setup
• Strong experience with dashboards and reports for funnel metrics and ROI
• Good knowledge of Salesforce CRM and HubSpot-Salesforce integrations for full-funnel management
• Experience supporting ABM motions (using Clay ABM lists integrated with HubSpot)
• AI-forward mindset, excellent cross-functional communication as internal HubSpot SME

Nice to have

• Working knowledge of Clay for ABM lists and enrichment signals

Culture & Benefits

• Autonomy and influence owning mission-critical revenue systems
• Flat org structure with direct executive exposure and coaching
• High-growth environment with top AI partners and customers
• Hybrid flexible culture with strong local team support
• Competitive compensation, great benefits package, catered lunch
• Friendly, inclusive workplace focused on innovation and collaboration