Media Analyst (Fintech)

TL;DR

Media Analyst (Fintech): Developing and executing media plans for a digital banking platform with an accent on paid campaigns and performance tracking. Focus on optimizing investment across Google, Meta, and TikTok while analyzing consumer behavior to improve ROI.

Location: Hybrid in Mexico City (Office attendance: 2 days/week from July 2026, 3 days/week from January 2027)

Company

Nu is one of the largest digital banking platforms in the world, redefining financial services across Latin America through innovative technology.

What you will do

• Elaborate and execute comprehensive media plans across various channels.
• Manage campaign investments and track overall performance.
• Analyze consumer traffic and audience behavior to generate actionable insights.
• Collaborate with marketing and analytics teams to refine advertising efforts.
• Monitor and implement current advertising trends within the media industry.

Requirements

• 3-5 years of experience with paid branding and performance campaigns.
• Strong proficiency with digital platforms such as Google, Meta, and TikTok.
• Experience in campaign planning, monitoring, and performance reporting.
• Knowledge of analytics and audience management tools, including attribution models and 1st, 2nd, and 3rd party data.
• Advanced English proficiency (C1).
• Proven negotiation skills.

Culture & Benefits

• 17 days of paid annual vacation.
• Comprehensive health and life insurance.
• Access to NuLanguage and NuCare programs.
• Extended parental leave.
• Hybrid work model combining in-person collaboration with remote flexibility.