Social & Influencer Director (AI)

TL;DR

Social & Influencer Director (AI): Leading a global in‑house studio for a leading international home appliances brand with an accent on social‑first strategy, content creation, and influencer activity. Focus on integrating GenAI into social operations, managing complex senior client relationships, and scaling influencer strategies across global markets.

Location: Amsterdam, Netherlands (Hybrid)

Company

OLIVER is a specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for global brands.

What you will do

• Lead, coach, and mentor a cross-functional social team to deliver exceptional social media work.
• Develop comprehensive social and influencer marketing strategies leveraging AI-powered analytics.
• Act as the primary strategic consultant and point of contact for senior client stakeholders.
• Drive the integration, scaling, and application of GenAI and proprietary technology across social operations.
• Establish standardized best practices and operational frameworks to increase efficiency and service excellence.
• Oversee social media execution across global markets to ensure brand consistency and local relevance.

Requirements

• 10+ years of experience in social media marketing with a proven track record of delivering commercial growth.
• Experience leading high-performance teams and optimizing complex workflows.
• Exceptional ability to negotiate and manage expectations across global or large European teams.
• Deep understanding of the influencer landscape, including talent selection, contracting, and data analysis.
• Fluency in English is required; proficiency in other EU languages is a plus.
• Strong knowledge of paid social and the role of media amplification in social strategy.

Nice to have

• Proficiency in additional European languages.
• Advanced expertise in emerging generative AI tools for marketing.

Culture & Benefits

• Work environment rooted in ambition, imagination, and a results-focused mindset.
• Commitment to being actively pro-inclusive and anti-racist.
• Access to cutting-edge AI technology via The Brandtech Group.
• Strong focus on sustainability with science-based emissions reduction targets.
• Culture of continuous learning and listening.