SEO Specialist

TL;DR

SEO Specialist (TravelTech): Execute and scale SEO content strategies for a ski trip booking platform with an accent on AI-assisted content production, on-page optimization, and performance analysis. Focus on conducting audits, implementing optimizations, and driving organic traffic growth across search engines and emerging platforms.

Location: Herzliya, Tel Aviv District, Israel

Company

hirify.global is a self-service platform for booking custom ski holidays, dynamically combining flights, accommodation, and services across 315 resorts in 21 countries, with $100M+ in annual sales.

What you will do

• Execute SEO content strategy to expand search visibility in SEO and GEO.
• Manage AI-assisted content production, reviewing and optimizing for quality and SEO performance.
• Publish, update, and maintain website content via CMS, ensuring SEO best practices.
• Conduct SEO audits and implement on-page optimizations like metadata, schema, and internal linking.
• Analyze performance with tools like Ahrefs, SEMrush, and Google Search Console to measure impact.
• Collaborate with Content editor and Head of Organic Growth on content planning and AI workflow improvements.

Requirements

• Native English speaker.
• 2+ years in content marketing, SEO, and organic growth.
• Experience with SEO analytics tools (Ahrefs, SEMrush, GSC) for audits and on-page optimization.
• Proficiency in CMS platforms for publishing and managing content.
• Hands-on experience with AI generative tools (ChatGPT, Gemini, Jasper, Claude).
• Self-driven with strong organization, time management, and attention to detail.

Nice to have

• Skier or snowboarder experience.
• Background in B2C or travel-tech company.